We didn’t just write
the playbook.
We ran it.
MyBioBlueprint is a consumer health product the same founder built, using the same wedge, launch, and marketing rails Quokkacorn provides end-to-end.
File CS-01 / The product
What MBB / is
MyBioBlueprint turns raw DNA files (23andMe, AncestryDNA, MyHeritage) and bloodwork into a plain-English Health Blueprint PDF. Users upload genetic data and optionally blood labs; the system generates a clinician-ready report showing what matters first, why, what to track, and what to ask their doctor. Educational, not diagnostic.
Chronic Detective
MTHFR / COMT enthusiasts with unresolved health patterns who want a structured next step.
Optimizer
Biohackers with DNA + bloodwork already in hand, looking for plain-English signal over raw data.
Practitioner-Adjacent
People who want a clinician-ready report to bring to their functional medicine provider.
File CS-02 / The playbook, applied
Promise / vs. shipped
Each row is something the studio says it provides, and the concrete artefact shipped on MyBioBlueprint.
Narrow ICP wedge
PromisePick one buyer with a sharp pain point and start there.
ShippedThree named personas in market. Landing copy and acquisition channels written for each.
Launch acquisition plan
PromiseA founder-led path to the first 100 paying customers.
ShippedFounding-100 plan: six channels, $49 launch price, weekly ramp from 5 to 16 sign-ups.
Marketing rails
PromiseTemplates and tooling so founders aren't starting from a blank page.
ShippedFive Remotion vertical shorts (1080×1920, 18–24s each) with ElevenLabs voiceover scripts.
Payments live
PromiseStripe wired up from day one so the venture can take money.
ShippedStripe Checkout live for one-off Health Blueprint and Premium annual. Webhook plumbing in place.
Distribution partnerships
PromiseGet a foothold through people who already trust the buyer.
ShippedMicro-partnership pitch and email sequence for FM practitioners. Beta-user reactivation flow shipped.
Real product, real infra
PromiseProduction-grade stack so the venture can actually operate.
ShippedReact 18 + Vite, Firebase, Cloud Run, Drizzle ORM, Tailwind + Shadcn UI. Full-stack TypeScript.
§ Status today
In flight at mybioblueprint.ai.
The Founding-100 acquisition push is in motion: $49 launch price, target 100 paying users in 60 days from late April 2026. Pre-revenue at plan date, with acquisition channels running.
§ Why this matters
The playbook, visible.
If you’re thinking about Quokkacorn, this is what running the playbook looks like in practice. Same wedge thinking, launch sequencing, and marketing rails we apply to portfolio ventures.